Demand Success Rule# 34

If you want to increase client satisfaction, customer loyalty, and create the best advertising in the world, positive testimonials highlighting your competence, under promise and over deliver. Set expectations of the length of time it will take to finish a project longer, the results expected less, the estimated costs to complete higher than what you can deliver. Then you will be praised for exceeding expectations after you complete the project in less time, with higher results, and less cost . Credit will be given you for being able to deliver above and beyond. .

“If he could do more with less money and in a shorter time than was initially estimated, what could he do if he had used all the time and all the money?”

The mystery will enhance your reputation and clients/bosses perception of your capabilities and talent.


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